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Felicity Gibson is the C0-Founder of The Bad Plaid Company, a boutique consulting firm specializing in small business development and growth, the Head of Marketing for Vintage Vapor, a chain of vintage-inspired vape + CBD shops that she runs with her husband and, the owner of Bad Plaid Makeup Artistry - specializing in the special occasion and bridal makeup.


Prior to starting her own firm, Felicity was the Director of Partnerships + Innovation for  Texas Beauty Labs, a women-owned + run contract personal care manufacturer and, #358 on the 2018 INC 5000 list of fastest growing companies. Before her time at TBL, Felicity spent a number of years in the subscription box industry; working as a Program Manager for the SaaS platform, Cratejoy, and, as the Director of Product Development for the e-commerce solutions giant, Evolucity Commerce. There, Felicity lead the team that brought you the popular beauty sample subscription box, Beauty Box 5, launched the first-ever monthly, luxury, lifestyle subscription box, Lilee, and launched numerous, successful health and beauty care lines.


A 20 year veteran of the beauty industry, Felicity has grown top-grossing territories for multiple prestige cosmetics lines including Mally Beauty, Urban Decay + Smashbox and, traveled extensively with the #1 salon cosmetics brand in the US, Mirabella Cosmetics, as part of their exclusive Bridal Education Team - she spent many a weekend on the trade show stage teaching hundreds of eager stylists and salon owners about everything from makeup application to running a successful beauty-based business.


Felicity’s passion for the beauty industry, her love of indie beauty, and her keen eye for up-and-coming trends have made her input invaluable to a number of industry insiders. Her insights have been featured in Austin Monthly and Chain Drug Review and, she’s been a regular contributor to ECRM’s Cosmetics, Bath + Fragrance events – here’s a short clip of her presentation on Trends in Natural Beauty from the summer 2016 event.